Posted on Tue, Sep 18, 2012 : 9:43 a.m.
Ypsilanti Jaycees plan cash mob at 2 businesses Friday
By Katrease Stafford
The Ypsilanti Jaycees are planning a cash mob on Friday at The Rocket in downtown Ypsilanti.
Angela Cesere | AnnArbor.com
A cash mob is an organized shopping event where a group of people shop at a specific store all at once.
Jaycees member and cash mob organizer Rose Peruski told the Courier she was inspired by similar cash mobs that had taken place in Cleveland.
The group will "mob" The Rocket, 122 W. Michigan Ave., Friday at 6 p.m. and at 7 p.m., participants will move to Sticks, 39 E. Cross St., in Depot Town.
Katrease Stafford covers Ypsilanti for AnnArbor.com.Reach her at katreasestafford@annarbor.com or 734-623-2548 and follow her on twitter.
Comments
ypsijake
Wed, Sep 19, 2012 : 11:57 p.m.
THIS IS NOT NEWS BUT ADVERTISING!!! What do I need at the Rocket anyway...some candy or cheap trinkets? 'fraid not!
Stanthepotter
Wed, Sep 19, 2012 : 3:16 p.m.
How about a cash mob at an art fair. Buying art from one of the most in need of sales, artists!!
Outside(:-o)looking in
Tue, Sep 18, 2012 : 11:33 p.m.
While the Jaycees mob each other I think I will try out the new Cafe just down the street Bona Sera Cafe. I hear good things about the food they serve.
Tom Joad
Tue, Sep 18, 2012 : 9:09 p.m.
Just take a look at the business next door to the Rocket and you'll see where a lot of "disposable" income goes...the medical marijuana dispensary
jns131
Wed, Sep 19, 2012 : 11:10 p.m.
A pot shot at Ypsi. Boy are we bad.
Jonathan Blutarsky
Wed, Sep 19, 2012 : 5:22 p.m.
OK - I get and am smiling - I don't imbibe myself so my apologies to Mr Joad for suspecting a pot shot at Ypsi!
jns131
Wed, Sep 19, 2012 : 5:10 p.m.
The Rocket sells candy. What happens when you smoke dope? Just a thought if you still don't get it.
Jonathan Blutarsky
Wed, Sep 19, 2012 : 3:20 p.m.
I don't get it - what's the point? Don't go to ypsi? Judge the Rocket because there is a legal business next to it that you don't like? What's your point?
jns131
Tue, Sep 18, 2012 : 10:39 p.m.
I had to think about that one for a minute. Good post.
paniroza03
Tue, Sep 18, 2012 : 8:51 p.m.
FROM THE ORGANIZER--the Cash Mob WILL be an all day event. You can stop by The Rocket anytime during business hours to mob. The "after mob" is at Stick's starting at 7pm. You can visit the Facebook page at www.facebook.com/cashmobypsi, or follow us on Twitter @CashMobYpsi. Thank You!
JerryL
Tue, Sep 18, 2012 : 8:16 p.m.
I thought a cash mob was supposed to be an all-day event with the idea that customers are streaming in throughout the day and registers are ringing continuously.
paniroza03
Tue, Sep 18, 2012 : 8:58 p.m.
It is all day. I tried to put a post up about that, but I think AnnArbor.com took it down. I know because I'm organizing it!
pegret
Tue, Sep 18, 2012 : 7:28 p.m.
A little info in the article describing these businesses would have been helpful.
Honez
Tue, Sep 18, 2012 : 7:09 p.m.
I don't think the Jaycees know what a cash mob is. Its a pre-planned "spontaneous" event where a lot of people show up at once and buy things from a failing business. Neither the Rocket nor Sticks are failing. The mob should pick a business that is on the verge of going out of business.
Third Coast
Tue, Sep 18, 2012 : 6:26 p.m.
A bar??? Seriously? Of all the places that could use a shot in the arm, a bar? Think I'll stay home.
treetowncartel
Wed, Sep 19, 2012 : 6:38 p.m.
@jns, I believe this is on Friday, the last "business" day of the recogized typical five day Monday through Friday work week.
KathrynHahn
Wed, Sep 19, 2012 : 7:29 a.m.
if you must "after mob" with a drink, look at the history (the REAL history) of how the owners of these establishments treat their employees. I will never spend a penny at a Bill French owned est. again. Sidetrack, thre's your choice! I know too many people who got burned by Mr. French.
jns131
Tue, Sep 18, 2012 : 10:38 p.m.
To those who find drinking during the middle of the week a bad career move, Third Coast? I'll stay home too.
paniroza03
Tue, Sep 18, 2012 : 8:48 p.m.
As the organizer, I can tell you that we did not intend to Cash Mob a bar. We are mobbing The Rocket. Later on, we will be "after mobbing" at Stick's so we can gather to share a drink and share a story.
Zhuk
Tue, Sep 18, 2012 : 5:32 p.m.
Will this actually help the businesses stay open... or will it get publicity for a group that most people under 35 have never heard of?
jns131
Tue, Sep 18, 2012 : 10:37 p.m.
What I find interesting is the fact that the Rocket is based on pre 60's stuff. Unless you are into this kind of stuff being under 35, this would go for more of the over the hill gang. But then I have heard of the college students getting into it. So to answer your question? I have no idea.
Billy
Tue, Sep 18, 2012 : 2:48 p.m.
I'm a little confused as to the...um.....methodology of this. Is the idea that organizing people to shop at 1 or 2 stores in an area will increase the chance that they'll also stop in at other neighboring shops and spend money too? Does that actually work?
Ross
Tue, Sep 18, 2012 : 4:01 p.m.
I think the idea is to directly support the business targeted. They get a one day infusion of thousands of dollars. Spillover into neighboring businesses is a side-benefit.
Jonathan Blutarsky
Tue, Sep 18, 2012 : 2:59 p.m.
Good question - I can think of many Ypsi retailers who would appreciate this sort of help