Bob Skinner was a good ole boy who in 1966 operated his own lawn mower repair business out of his modest home site on Clark Road, just east of LeForge Road, next to the WYSI radio station in Ypsilanti.

Old age had left Bob's voice ragged, his step was a little slow and the belt that encircled his waist was angled south to give his pot belly a lift. To earn some spending money, as he called it, he faithfully emptied the wastebaskets and picked up loose papers around the radio station in the late afternoon every weekday.

Bob stuck his head in the studio one day where a live program was airing to check if the waste basket needed emptying. Jimmy Blake, the D.J., was talking on the air when Bob entered the studio.

And friends, here is a real Good Guy. Bob Skinner is in the studio, picking up all the trash and emptying the ash trays that we D.J.s leave behind. Bob owns a lawn mower repair shop right next door to the radio station on Clark Road. If you have a lawn mower that is not running properly or the blade needs to be replaced or sharpened, drop by and see Bob today.

Twenty-four hours later, Bob was back at the radio station, but his face was flushed and perspiration dripped from his brow. He was looking for Jimmy.

Soon their paths crossed and Bob spoke first. "Don't ever plug my lawn mower business on the radio again. Today, I took in enough repairs for full 8-hour days for the rest of the summer."

"Some folks stood in line with their lawn mowers for 30-minutes to see me. One guy asked me, 'Can I pick up the repaired mower tomorrow?'"

Later, when I left the radio station parking lot, I was aghast at an unbelievable sight. There, just west of the station, were at least 100 lawn mowers of every size and description, double-parked along Bob's driveway. The magic of radio advertising was not the least bit pleasing to good ole Bob.