Pets, with video: Michigan nonprofit gets creative about highlighting the need for cat adoptions with 'Purr Michigan' campaign

If you live in Michigan, you’re all-too-familiar with the state’s popular advertising campaign “Pure Michigan,” boasting Michigan native Tim Allen’s narration and scenes from around The Mitten.

There have been hilarious spoofs of the television commercials, which have gone viral.

A local animal nonprofit has put its own clever spin on the ads, and on Tuesday released a web video with one thing that is sure to catch a lot of attention: adorable cats.

The Michigan Humane Society’s first ad, titled "5 a.m. Feeding Times," pokes a little fun at what goes into sharing life with a cat, and is part of the Purr Michigan campaign.

The organization, like so many others, are trying to put focus on the need for feline adoptions, as the summer months are known as “kitten season,” a time when cats — especially strays — tend to breed more.