Tough Decisions in a Tough Economy (but some refuse to skimp on pets)

The economic turmoil of 2009 affected people in all areas of their daily lives. This financial hardship caused a ripple effect on pets.

The term “economic euthanasia” became part of the national vocabulary as some pet owners chose to make the agonizing decision to put their pets down because they could not afford veterinary care.

Others chose to surrender or simply abandon their pets due to financial hardship.

While financial hardship and reduced consumer spending continued to impact our pets and our economy, those fortunate enough to still be employed simply refused to spend less on pets. The overall pet care segment continues to be one of the few bright spots in the down economy.

Flu Season Affects Humans and Pets

This year the nation’s flu season escalated to a potential pandemic health concern due to the H1N1 virus or “Swine Flu”. The Centers for Disease Control reported that almost 47 million people became infected with the virus resulting in 9,000 deaths. On a smaller scale, the flu also affected our pets. In November, the H1N1 virus found its way into the feline population in three states (as well as five confirmed cases in domesticated ferrets and other domesticated animals).

The H3N8 or “Dog Flu” has also surfaced in several dogs across the U.S. Fortunately, treatment options are readily available for both H1N1 and the Dog Flu, and there is a vaccine for the Dog Flu as well. As with any illness in humans or animals, pet owners need to watch for symptoms and seek the appropriate veterinary advice and medical treatments.

Political Change Breeds Puppy Star

After President Barack Obama and his family became the newest residents of the White House, America’s First Family soon welcomed Bo the Portuguese Water Dog, who’s been stealing the spotlight since his first appearance in April.

Bo’s incredible popularity as the new “First Dog” created amazing interest and generated valuable discussion on how families and individuals need to match the appropriate breed of pet to their environment and lifestyle.