Seasonal strategies: Bacon-flavored lip balm? Just another novelty stocking stuffer at Ypsilanti's The Rocket
Know a hard-to-shop-for bacon lover? Maybe a bacon belt would be the perfect holiday gift, available in downtown Ypsilanti at The Rocket.
Lon Horwedel | AnnArbor.com
“The popular things have been bacon items,” he says, things
like bacon soap, a bacon board game similar to Candy Land, bacon-flavored
dental floss and lip balm and a bacon belt. “You can even wrap yourself up in it if you
like.”
Balcom and partner Eli Morrissey are getting ready for what
they hope is a busy holiday shopping season. They even ask a reporter to schedule an
interview early in the morning to keep the phone lines free during store hours.
They hope to continue last year’s campaign of calling
themselves the “stocking-stuffer capital of Ypsilanti.”
“We’re hoping to equal last year or possibly do a little bit
better” in holiday-season sales, Balcom said. “We definitely are stocked.
“The Christmas season for a store like ours definitely is
last-minute. With the design of the store, we have a lot of small items. A lot
of people do their major shopping first and come to us for stocking-stuffers
and other things that maybe they’ve seen.”
Those items include other must-haves like Muppets or Hello Kitty key caps, Gin-and-Titonic (as in Titanic-shape) and Ice Invaders (think the old Space Invaders video game) ice-cube trays, and wasabi- and absinthe-flavored lip balm.Â
The store also stocks zombie brain gelatin
molds and cowboy throw rugs, plus more than 300 types of candy for those who
simply can’t decide on anything else.
Balcom, who formerly worked in merchandise presentation for
Hudson’s and Marshall Field’s, said the store offers a bevy of 25-cent and
50-cent novelties and $1 items to try and drum up sales.
“Like for most people, it’s tough,” he said. “You do what
you can do.
“A lot of your year’s business does depend on the holiday
season as people do have a reason to shop, although some of the minor holidays
and birthdays do help. Our responses to that are to try to get a lot of
affordable items.”
While most loyal customers hail from Ypsilanti, Balcom
acknowledges it can be tough operating a retail store in the city. Most traffic
volume comes from outside the city limits.
“We feel that people should be using things from inside their community and using local,” he said. “The whole city of Ypsilanti struggles with that, it’s not just us.”
• Contact Sven Gustafson at sventg123 (at) gmail (dot) com,
or follow him at twitter.com/sveng.
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