Though the fourth quarter isn't necessarily the "make or break" time of year for Big George's Appliance Mart in Ann Arbor, pressure from national retailers that are extending hours the day after Thanksgiving means that Big George’s will also offer extended hours on Nov. 27.
Normally open 10 a.m. to 8 p.m. Monday through Friday, Big George's will open an hour early, at 9 a.m. on "Black Friday."
In a recent interview, Mark Bishar, the vice president of marketing for Big George's, said that in the last few years, the pattern of sales has changed.
He said the issue of the fourth quarter impact on revenue has differed decade by decade.
"In the 1980s and '90s, absolutely, the fourth quarter was everything," Bishar said.
However, in the last few years, Bishar said, the second and third quarter are typically the best quarters for Big George's. He said by the second or third quarter, people have recovered from big holiday bills and have the money to invest in home improvement projects.
While the fourth quarter isn't "everything" anymore, Bishar said he still expects holiday shopping to bring in some big revenue.
"We are poised to sell a lot of electronics," he said.
A list of holiday shopping hours for Washtenaw County, updated with “Black Friday” hours, can be found here.
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