Local entertainment enhances holiday fun; mall offers big discounts and valuable coupons.

Ann Arbor, Michigan, November 8, 2010 - The best of holiday traditions and new technology will combine to make the 2010 holiday season a truly memorable one at Briarwood Mall.

“In addition to a fantastic new, free Simon iPhone application for mall shoppers’ ease and convenience, Briarwood Mall has additional holiday strengths and new offerings with its expanded Retailer Showcase, which provides valuable discounts, coupons and specials to shoppers at the mall’s Guest Services counter, as well as through email, and social networking channels, Murray said.

She added that the mall also is hosting its Rejuvenation Station -- along with daily local entertainment -- so shoppers have a place to unwind, kick back in big comfy chairs and sofas, take advantage of free WiFi, and experience a more indulgent shopping environment than ever before.

“Our research tells us our guests want the best deals, vast brand selection and convenience at every turn, and that quality is more important this year than quantity,” said Murray. “Our research also shows 60 percent of area shoppers are planning their holiday purchases now, before heading out to buy Christmas gifts in the coming weeks.”

Murray said Briarwood Mall serves as a place for family, friends and neighbors to meet, and provides a perfect setting for various local and regional charities to provide gift-wrapping, coat-check or other services, sometimes for a small donation, or just provide to mall shoppers vital information about their charitable activities.

“And the holiday season wouldn’t be complete without a magical visit with Santa, who’ll be arriving at our mall 9 a.m., Saturday, November 13th, and will listen to children’s wish lists through Dec. 24,” Murray said. At Briarwood Mall, shoppers will find that:

• ABC Family will offer keepsake 25 Days of Christmas programming guides featuring this year’s schedule of holiday classics, blockbuster favorites and ABC Family original holiday movies; and

• Universal Studios debuts its Blu-ray and DVD release of the hit movie “Despicable Me” on Tuesday, December 14 and will be giving shoppers a chance to submit photos taken with the mischievous little “Minions” to win gift card prize packages daily online at minionmadness.com.

<• Sears Toy Shops, Pottery Barn Kids and Nintendo also are associate sponsors of Simon’s holiday programs in select markets.

Murray also said Briarwood Mall will offer live entertainment throughout the holiday shopping season to make shopping visits more festive than ever.

“We wish all of our loyal mall shoppers a fantastic holiday season,” she said. “Cherished sounds of the season performed by choirs and entertainers will make this holiday season at our mall brighter and merrier than ever.”

NOTE: Consumers can follow the activities at Briarwood Mall on Facebook and Twitter.