Looking for the perfect gift ? The answer may be simpler than you think

Posted: 1:09 p.m. November 21, 2009

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We all have the friends and family members who are impossible to shop for.

No present seems good enough. They're probably better off buying their own gift. They're the perfect candidates for the "easy way out" present - gift cards.

Although 22% of people would argue that gift cards seem impersonal, this year the average person will spend almost $150 on gift cards for the people on their list. The average number of gift cards that people purchased last holiday season is 3.6 and each one was about $40.

There's no question that gift cards are the perfect gift when you're struggling to find the right present. The question is: What stores are the most popular for gift cards? The top six stores for gift card purchases are:

Department store
Restaurant
Bookstore
Electronics store
Discount store
Coffee shop

Department stores are the most popular for gift cards mainly because the wide selection of items is perfect for just about anybody. And, let's face it, who doesn't love a free meal from your favorite restaurant?

If you're struggling for a gift this holiday season, look no further. Gift cards will help you avoid standing in the dreaded "return" line after the holiday season. Plus, who doesn't like shopping for themselves every now and then?