Rich Rodriguez wants to see a stadium full of towel-waving fans when Michigan opens its season Sept. 5 against Western Michigan - even if they're Bronco fans.

"Hopefully, we'll have 110,000," Rodriguez said. "Maybe our opponents may have a couple thousand. They can still buy them and wave them if they want."

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As part of a campaign to raise funds for a new children's and women's hospital, the Wolverines are selling maize towels inscribed in blue with their motto for the year, "All in for Michigan."

The towels cost $5 and go on sale Sunday at fan day. After Sunday, they cost $6.99 and will be available at the MGoBlue shop, M-Den and retail outlets like Dunham's, Dicks Sporting Goods and Meijer.

A portion of the proceeds from each towel will go toward the new-hospital campaign.