It dominated college football headlines for weeks. Many read about it, some wrote about it, and Ashton Kutcher's doppelganger even video-blogged about it.
Wednesday night, the moment came: The Big Ten division alignments were announced.
And here's a bevy of reactions to the big news.
AnnArbor.com
- Pete Bigelow feels that amid the Big Ten changes, a lot stays the same for the Michigan football team
- Mike Rothstein says Big Ten officials got the divisional realignment right because they listened to fans, and breaks down the winners and losers from the alignment
- Kyle Feldscher checks in with local football fans, who mostly support the new divisions
Detroit Free Press
- Michigan-Ohio State game stays in place, but all is not well, writes Michael Rosenberg
- If anyone still doubted Big Ten's primary brand, wonder no more, says Mark Snyder
My Fox Detroit
- Fox 2 News Sports Director Dan Miller dislikes new Big Ten alignment
Sporting News
- Matt Hayes says Bo and Woody would upchuck over separation of Michigan, Ohio State
Yahoo! Sports
- Big Ten gets division alignment almost perfect, writes Tom Dienhart
Cedar Rapids Gazette
Milwaukee Journal Sentinel
- Wisconsin fans probably feeling empty and angry, assumes Jeff Potrykus
Indianapolis Star
- New divisions worked out about as well as possible for Indiana, feels Terry Hutchens
Chicago Tribune
- Illinois-Northwestern rivalry protected and will continue
ReadingEagle.com
- Penn State fares well in revamped Big Ten
Star Tribune
- Minnesota-Wisconsin rivalry was at the top of Minnesota AD's wish list
Lincoln Journal Star
- Nebraska AD feels rivalries with other Big Ten teams will occur naturally
CBS Sportsline
- Big Ten booted it, says Dennis Dodd
ESPN.com
- Big Ten blogger Adam Rittenberg gives his take on the Big Ten divisions, schedules

AnnArbor.com