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Posted on Fri, Jan 8, 2010 : 11:03 a.m.

David Brandon goes from struggling third-stringer to Michigan athletic director

By AnnArbor.com Staff

David Brandon, introduced this week as the new athletic director at Michigan after a long run as the CEO at Domino's Pizza, wasn't always a top dog, Ann Arbor writer John U. Bacon reports.

As a third-strong cornerback on the Michigan football team in the early 1970s, Brandon learned what it's like to be on the wrong side of then-coach Bo Schembechler.

Bacon writes:

"(Brandon) just muttered a few words under his breath, across the field from the old general, but somehow Schembechler was in his face in about eight nanoseconds. Creating the illusion that his eyes and ears were everywhere was part of his genius."

Comments

81wolverine

Fri, Jan 8, 2010 : 3:27 p.m.

That's a great story from Bacon's book. Bo certainly had a unique way to motivate people. It probably wouldn't work that well today, but in those days it was effective. But, I think most people at some point in their lives need a kick in the butt to wake them up and get their attention. Bo was VERY good at that.