Michigan football more popular than ever, according to Google
After its popularity took a hit during a 3-9 season in 2008, Michigan football is more popular than ever, at least in Google search terms.
Here's a quick graph that plots the popularity of the search terms "Michigan football" and "Michigan basketball" on the search engine web site:
The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time, not abolute search volume numbers, according to Google.
The data is normalized and presented on a scale from 0-100.
Here's a link to some more Google search data that breaks down searches by region and top searches of similar terms.