When the college football coaches of the Pac-10 gathered in the center of Times Square for a photo-op, a passer-by asked ESPN's Ted Miller, in an English accent, "Are dees some famous people?" 

The Pac-10 is attempting to make that so, sending its coaches cross country to increase their fame and -- ultimately -- the conference's fortune.

Is this a trend all major conferences will follow -- parading its coaches around like golf-shirted puppets?

As Miller says, the Pac-10 is "asking its coaches, who'd rather be doing just about anything other than tap-dancing for the media a week before preseason practices, to adopt perma-grins for the cameras."

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FILE - Oregon quarterback Jeremiah Masoli talks during a news conference in this Dec. 29, 2009 file photo taken in Los Angeles, Calif. Masoli has accepted an invitation from Mississippi coach Houston Nutt to visit the school this weekend, a person familiar with the situation told The Associated Press on Friday July 30, 2010. (AP Photo/Nick Ut, File)

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