Michigan football the 5th-most valuable program in America
Angela J. Cesere | AnnArbor.com
However, the Wolverine program never left the big stage when dollars and cents are involved.
Forbes.com recently unveiled its current list of the most valuable college football programs in America, with the Michigan football program entering at No. 5, worth a Forbes value of $94 million.
"The Wolverines saw a 15% increase in team value since 2009, which was mostly influenced by Michigan Athletics' academic funding," the report reads. "Michigan contributed more to football scholarships than any other public university on our list."
Forbes measures a program's value rating on a weighted scoring system, consisting of four components.
The components are: value to its university (football profit used for academic purposes), value to its athletic department (football profit used for other athletic purposes), value to its conference and value to its surrounding community.
Forbes' top five valued programs in America are Texas ($129 million), Notre Dame ($112 million), Penn State ($100 million), LSU ($96 million) and Michigan ($94 million).
The Penn State calculation was made prior to the Jerry Sandusky child-abuse scandal.
Penn State and Michigan are two of seven Big Ten teams ranked in the top 20.
The others: No. 13 Ohio State ($77 million), No. 14 Nebraska ($77 million), No. 15 Wisconsin ($67 million), No. 19 Michigan State ($59 million) and No. 20 Iowa ($48 million).