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Posted on Fri, Apr 30, 2010 : 5:33 p.m.

President Barack Obama's Michigan appearance a 'good fit' for Big Ten Network

By Dave Birkett

Jim Ressler has a vague recollection of watching Lyndon Johnson deliver the commencement speech at Michigan Stadium in 1964. He was 5, the day was somewhat overcast and he was bored out of his mind.

Ressler took his wife and children to see Bill Clinton’s commencement speech at Michigan three years ago, and when President Barack Obama addresses graduates Saturday, Ressler will be on site again, as producer for the Big Ten Network’s first live telecast of non-sports-related programming.

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President Barack Obama, shown speaking in the Rose Garden of the White House in Washington on Friday, will address University of Michigan graduates on Saturday. His remarks will be shown on the Big Ten Network. (Photo: Associated Press)

“This is all sort of by accident for me,” Ressler said Friday from the network’s mobile TV unit parked outside the stadium. “It’s not a hobby of mine. I never dreamed I would have to bring my football truck here.”

Big Ten Network president Mark Silverman said Saturday’s broadcast, which begins at 10:30 a.m. and runs until the last graduate gets his diploma, is the “highest-profile event that we’re putting on other than sports.” The network is using eight high-definition cameras to film the day, about what it uses for its No. 1 football game on fall Saturdays, and will air a taped interview with Michigan president Mary Sue Coleman and a live interview with athletic director Dave Brandon.

Fox2 anchorman Huel Perkins is hosting the show.

“We’re covering this like it’s a big-time event,” Silverman said. “What we’re striving for is that we’re getting a lot more attention than we would normally be getting this time of year. After basketball and football season, sometimes the network, it fades a bit in the minds of our viewers and to be able to give viewers another chance to remember, ‘Oh, they have the Big Ten Network.’

“It’s kind of a unique chance for us to have that opportunity that normally we wouldn’t be able to have.”

Silverman said the network made plans to broadcast the ceremony as soon as it learned of Obama’s appearance about eight weeks ago.

There were security and other hoops to jump through. On Thursday, the White House turned down the network’s request for an interview with Obama and special assistant Eugene Kang, a Michigan graduate who’s in the president’s traveling party, and the air space above Michigan Stadium is off limits so the network had to scrap plans for aerial coverage.

Obama’s 20-minute address will begin somewhere around 11:30 a.m., after he gets his honorary degree, and the broadcast also includes speeches by Coleman and Michigan Gov. Jennifer Granholm, and the commissioning of Michigan’s Army R.O.T.C. cadets by Obama.

Ressler, who’s produced 60 or so telecasts for the Big Ten Network since its inception in 2007, said this is one he’ll never forget. Silverman said he hopes viewers walk away with the same feeling, too.

“It’s great to have a network that you can put it on and have it make sense,” he said. “Being a branded Big Ten network, it just kind of fits. I don’t think it would fit if a more traditional sports network aired it. It would seem to be a bit out of place. But we don’t feel that. We feel like it’s a really good fit for what we’re trying to do.”

Dave Birkett covers University of Michigan football for AnnArbor.com. He can be reached by phone at 734-623-2552 or by e-mail at davidbirkett@annarbor.com. Follow him on Twitter @davebirkett.

Comments

OsuBeWorser

Tue, May 4, 2010 : 12:04 p.m.

Seem like Mr. Obama a Illinois fan, maybe he be welcome back this year for game at Michigan. Probably have to sneak him in the the press box or so. Might be nice for him, know if he seen big ten game at all.

mgobluegold

Mon, May 3, 2010 : 11:26 a.m.

@ PortageLkBl. I think you, like me may have seen a Michigan game at the Big House first, and then later seen another activity there - not the same, difference of night and day. On game day I like to socialize with my buddies at tailgating and have those last couple of cool ones, but must see the tunnel exit and slapping of the banner by players. My wife and 4 girls have to be inside at opening gate to see everything, the preps, the band, cheers etc. By kick-off their ready to go home! Hey 'BowlforBlue', then me and my buddies sit, act polite, have a glass of tea, read a book and 'do' watch for a jolly good thumping by our Wolverines - for sure!

BowlForBlue

Mon, May 3, 2010 : 11:16 a.m.

I think the President would enjoy a Michigan game at the Big House.... watching 110,000 intelligent people behaving, having a cup of tea, enjoying a good book, while watching the 2010 Wolverines give the opponents a jolly good thumping.

OSUbeBetter

Sun, May 2, 2010 : 11:36 p.m.

And plus since the michigan crowd spends 80% of the game sitting down and reading a book the president will have plenty of time to fix all of GW's blunders. Ive been to many games in Ann Arbor (My michigan friends have for years tried to Lure me over from the dark side) and i notice that when the game comes back from a TV time out they are wild and crazy for 30 seconds while the ABC cameras are panning the crowd, and in the final 5 minutes of game play they get pretty rambuctious, but aside from that it Truly is "The Big Library"

PortageLkBlu

Sun, May 2, 2010 : 3:17 p.m.

I was 14 and attended Johnson's commencement speech and as I remember that day the atmosphere was charged the speech was not. I must say I had much better days in the Big House watching our beloved Wolves however, it was a day to remember.

Terry Star21

Sat, May 1, 2010 : 4:44 p.m.

Barack Obama, President of the United States and leader of the free world, at the Big House - brings in 80,000 spectators, very nice. In all respect Mr. President, RichRod our king, under great scrutiny from the world, will average 109,000 for each of 7 - Saturdays this fall, all victories of course. This will add to a string of over 30 straight years of 106,201 or more sellouts, for each Michigan home football game. In behalf of the late Fielding Yost and myself, I would like to invite you Mr. President, to come to one home game this fall and see the #1 college football program, play in the #1 college town, amongst college footballs #1 faithful fans. We'll do the wave frontwards, backwards, slow and super fast... and oh yes, show you a great Michigan win.