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Posted on Mon, Jul 16, 2012 : 1:02 p.m.

Report: Rose Bowl more than doubles TV revenue in latest ESPN deal

By Kyle Meinke

A lot of people were puzzled why the Big Ten clenched so tightly to the Rose Bowl while it hashed out its playoff plan earlier this summer.

One of the reasons, certainly, is the revenue that is generated from the game -- and on Monday, it became clearer just how much the game is worth.

Sports Business Journal reports that ESPN has agreed to pay an average of $80 million per year for TV rights to the Rose Bowl, a deal that runs from 2015-26. That's a 167-percent jump from the $30 million that ESPN currently pays, according to the report.

Thumbnail image for Rose-Bowl-122409.jpg

The Rose Bowl has reportedly inked a new TV deal with ESPN that is worth an average of $80 million annually.

The Associated Press

The Big Ten and Pac-12, the game's partners, keep all of that revenue in years it doesn't serve as host for a playoff game, according to SBJ. When it does host a playoff game, the revenue will be divvied among the FBS conferences.

That's an enormous pie to be split only two ways in most years, and helps explain why the Big Ten would put its own teams at a competitive disadvantage in the future playoff.

An interesting wrinkle is the deal runs concurrently with the new playoff system, which could open the door for ESPN to vie for rights to the new postseason. SBJ projects that deal could be worth as much as $600 million, considering the value of the Rose Bowl contract.

Kyle Meinke covers Michigan football for He can be reached at 734-623-2588, by email at and followed on Twitter @kmeinke.



Mon, Jul 16, 2012 : 5:21 p.m.

Meanwhile, people who just want to watch the best football game of the year on regular TV get screwed over. I can't overstate my disgust for how ESPN took away the Rose Bowl from ABC.


Tue, Jul 17, 2012 : 1:26 a.m.

I can't overstate my disgust for people who have no clue what they are talking about. The Rose Bowl has been broadcast by ESPN on ABC for the last few years. The NBA Finals were ESPn ON ABC. they are THE SAME COMPANY. It would be like saying you hate that the Olympics are owned by Comcast ( NBC is owned by them you know). So quit your faux outrage and save it for somebody who wants to hear lies.


Mon, Jul 16, 2012 : 8:49 p.m.

ESPN and ABC are all owned by Disney. I guess it doesn't bother me because I have most channels but I know a few people who are annoyed with it because they only have basic cable still, or no cable at all, and still rely on things being on the major networks. They're still mad about Fox Sports taking tigers games off of the major networks as well.


Mon, Jul 16, 2012 : 6:54 p.m.

@redceder1. sounds like they've got Goofy runnin things...


Mon, Jul 16, 2012 : 5:56 p.m.

The amount of corporate influence in NCAA football is insane, really. I just want to watch college football on Saturday on ABC! Preferably Michigan!


Mon, Jul 16, 2012 : 5:49 p.m.

ESPN and ABC are the same company. They are part of a merger and both companies are owned by Disney. Therefore, Disney owns college football. They decide when the games are played, on what day, on which network and also decide what conference teams should be placed in. The NCAA serves a purpose simialr to British Royalty. Almost makes you want to root for Notre Dame (NBC) once in a while.