Ever get caught in the trap of telling a prospect all your features and benefits only to find out later they really weren’t interested in buying? Or, bring up a feature that you think is key, only to learn the prospect had problems with that very thing before? Ever have ...
Student startups are sizzling at the University of Michigan. That’s why various university officials have collaborated to create a permanent business incubator designed specifically for student-led companies and some other startups affiliated with the university. The incubator, officially called TechArb, follows a four-month experiment this summer in which student-led tech ...