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Posted on Wed, Jun 2, 2010 : 3:40 p.m.

Zaragon Place's revive + replenish looks to grow sales with small addition

By Janet Miller

In an effort to boost sales, revive + replenish, the new café and market near the heart of the University of Michigan central campus, plans to expand its space to make it eligible for one of the city’s “development district” liquor licenses.

Business partners Roger Hewitt and Richard Schubach, owners of Red Hawk Bar and Grill, last year opened revive + replenish, twin businesses on the ground floor of Zaragon Place, the 10-story student apartment building at 619 E. University Ave.

While daytime business has been solid, catering largely to students, both evening and weekend traffic has been slower, Hewitt said.

They hope adding beer and wine will boost business during these times, Hewitt said.

“We want it to be a complement to the food, but we will remain, primarily, a food establishment.” They will serve beer and wine but not liquor, he said. Liquor license approval, first by the city and then by the state, could take months.

The revive café must have at least 50 seats to be eligible for development district liquor license. The café currently has indoor seating for 20 and the addition will add seating for an additional 30 guests, Hewitt said.

Construction is expected to begin this summer and the café will be closed for a few days, Hewitt said.

The addition would move the glass wall on the north side of the café about six feet and add an additional 220 square feet, Hewitt said. Because it is a relatively small project, approval from the Ann Arbor Planning Commission is not needed, Hewitt said, only permission from the Planning Department.

Hewitt said a revised site plan was submitted and that he expects a decision later this week. Hewitt did not have a cost estimate for the project. The building is owned by Galileo Assoc., based in Chicago.

Revive, the café half of the operation, has about 1,100 square feet and replenish, the market, has about 700 square feet.

Comments

Rasputin

Thu, Jun 3, 2010 : 10:01 a.m.

Overpriced, 'grocery', cafe, bar store for the rich. Yawn... and come Fall they'll have a captive clientele.

Veracity

Thu, Jun 3, 2010 : 8:15 a.m.

Increasing the availability of alcohol is good? For the purveyor yes, but not for the health of the consumer. I have concerns about offering alcohol where the majority of customers could be underage students. A 21 year old student can obtain alcohol for himself then easily share it with his underage friends. Perhaps Zaragon Place should become an adult only establishment. The mark up on the price of alcoholic beverages purchased in bars and restaurants is considerable which explains why liquor licenses are so coveted.