Vie Fitness & Spa relaunches juice bar cafe in downtown Ann Arbor
Vie Fitness & Spa is relaunching its juice bar at 207 S. Ashley St. in Ann Arbor.
Erica Hobbs | AnnArbor.com
If you’ve recently noticed a juice bar in the former Firefly Club space at 207 S. Ashley St. in downtown Ann Arbor, that’s because Vie Fitness & Spa, located next door, has decided to relaunch the juice bar in a new marketing campaign.
“A lot of people didn’t even know we had it,” Assistant Manager Sally Anderson said. “We really wanted to make the community aware that we had these really nutritious and balanced meals.”
The health center opened at 209 S. Ashley St. six years ago and underwent an extensive expansion in 2008 when it added the juice bar, a spa and a spinning room.
But with so many changes, Anderson said most of the public remained unaware of the new spot for smoothies, wraps and salads.
“Unfortunately for the juice bar, it was last on the list for awhile in terms of what we were going to really market,” she said. “It’s the juice bar’s turn to really get the big push.”
Vie Spa & Fitness recently added awnings to its juice bar as part of its new marketing campaign.
Erica Hobbs | AnnArbor.com
“Everything here is a la carte,” she said. “We’re completely open to the public. It’s not a private gym by any means.”
In addition to juice, Anderson said the bar also started adding salads and wraps, created by Vie’s staff physical trainer/chef Susan Todoroff, and nutritionist Lara Kross.
At $12 per salad or wrap, Anderson said the food is made from only fresh ingredients and is specifically balanced with a healthy amount of proteins and carbohydrates based on nutrition recommendations.
Since the relaunch, Anderson said business has been good.
“I think our average (number of) smoothies sold have almost doubled and so have the salads,” she said. “We’ve gotten a huge response.”
Erica Hobbs is a reporter at AnnArbor.com. Reach her at 734-623-2537 or via e-mail at ericahobbs@AnnArbor.com.
Comments
jenna
Sat, Jun 19, 2010 : 12:32 a.m.
the wraps come with a generous side salad or fresh fruit (Michigan strawberries lately!).. again, totally worth every penny of the $12. they also offer "buy 10 get 1 free" packages or punch cards, which brings the price down :)
bunnyabbot
Fri, Jun 18, 2010 : 10:40 p.m.
$12 for a wrap? another place I won't be eating. I'll stick with my apple and peanut butter snack. bell, I am sure the smoothies will be $5, remember in Pulp Fiction, John Travoltas charactor was dumbfounded a shake would be $5, well guess what, a $5 shake is the norm now, so expect the smoothie to be 5 bones
CareyJernigan
Fri, Jun 18, 2010 : 2:53 p.m.
I eat at Vie at least once a week. The salads and wraps are huge and often become both lunch and dinner. But the real reason I love them is they taste great and are made of fresh, low fat ingredients. I know they are NOT loaded with fat and hi-fructose corn syrup, like many other lunches that are offered.
jenna
Fri, Jun 18, 2010 : 2:45 p.m.
I love that they use the freshest local ingredients, not many other places in town can say that. worth every penny! delicious and so fresh
Janet Muhleman
Fri, Jun 18, 2010 : 7:28 a.m.
Vie salads and wraps are great! In fact there is so much food in each one I often save half for a snack or second meal. I usually buy the salad package with 11 for the price of 10. It makes it easy to pick one up after working out or on your lunch break.
yohan
Fri, Jun 18, 2010 : 6:10 a.m.
$12/wrap?!?!?! Oh Great! Just what downtown Ann Arbor needs! Another overpriced place to eat.