Rethinking the family shopping experience at Costco
There's a place we often go on Sundays. A place so big it seems to hold the entire world between its walls. A place that's so vast, you can't help be awed in its presence. A place so overwhelming that some believe miracles can be found. A place I'm simultaneously drawn to and yet fear. I'm talking of course about Costco.
Ah, Costco. Where else can you pick up a lawnmower, a new couch, and a rotisserie chicken all in one visit? Only at Costco do you find a tank of live lobsters just a stone's throw away from a 12-pack of men's boxer briefs. (I'm guessing that's as close as most men would like live lobsters to get to their underwear.) Costco, the place where you can supersize your entire life.

Costco loot
Three years ago when we left the mean streets of Royal Oak behind for the tree-lined, idyllic-looking enclave 40 miles to the west called Brighton, I never imagined warehouse shopping would become part of my life. Probably because I was too busy fantasizing about the Brighton Woman I would become. (Keep in mind, I was 7 months pregnant with our first child, so hormones no doubt played a role in these delusions).
I imagined myself pushing the stroller down the city's quaint Main Street, joyfully combining errands with play dates at the park with all my new Brighton Mom Friends and their children.
Yes, Brighton Mona would shop local to supplement the vast harvest of produce Brighton Mona would grow in her backyard garden (I'm not sure what Brighton Mona's plans were for winter?). Brighton Mona would tiptoe lightly down Brighton's streets, ever conscious of her carbon footprint. Brighton Mona would darn near make clothing out of the curtains in her Brighton Home.
That was before Brighton Mona knew there was a Brighton Costco.
Fast forward 3.5 years and our actual Brighton Life is somewhat different from my prenatal fantasies. We're now a family of four and as for shopping on Main Street, I've learned that man, woman and toddlers really cannot live on bread alone, not even if it's that delicious High-5 Fiber stuff from Great Harvest Bread Company, and not even when topped with an artisanal gouda from the local cheese market. We do in fact have a backyard garden, which provides delicious summer produce for many of Brighton's finest bunnies, chipmunks and squirrels, who are kind enough to leave us the occasional shriveled zucchini or half-chewed tomato. And we shop at Costco.

Lee Road roundabouts in Green Oak Township.I
If the answer turns out to be "yes" and you survive your go around the 'bouts, you will gain access to the Promised Land (assuming you've paid your $45 annual membership dues) and blink several times as your eyes adjust to the environment. I find myself drawn like a moth to a flame of the dozens of giant, flashing, flashy, flat-panel TV screens right at the entrance.
They are enormous but in the enormity that is Costco, it's easy to lose perspective when it comes to size. Inside Costco, a 172-inch flat panel doesn't appear all that big. Just wait until you get it home and it turns out to be larger than any wall, or any room, in your house. Same goes for the 50-pound bag of cat litter, the 2-gallon tub of hummus, the muffins that are the size of my head, and the oversize bottle of laundry detergent that nearly causes a dislocated shoulder every time I attempt to pour into the machine. Those "Take and Bake" pizzas sure look delicious, don't they? Too bad they don't fit into my oven. I think Costco needs a giant rearview mirror-like warning: "Objects in store are larger than they appear."
If warehouse shopping is hereditary I'm in big trouble because my mom is Costco-obsessed. My Egyptian parents, who live alone, have turned their 2-car garage into a mini-version of Costco itself. There is enough Gatorade to rehydrate the entire USA Track and Field team (all the more odd given the fact that my parents are in their 70s and not exactly exercise enthusiasts) and enough toilet paper to build a full-scale replica of the Great Pyramid of Giza.
And they're not alone- Costco-philia runs rampant in their social circle (translation: other Egyptians). The Egyptian men often go to Costco together or meet up there after church. There's a running joke that goes: "Why did (fill in the name of the Egyptian woman) cross the road?" "Because Costco was on the other side." Maybe it's an immigrant thing: They came to this country with nothing and thus are drawn toward a place that allows them to stockpile. Or maybe they just really like the free samples.
Last month we threw a double party for our kids whose birthdays are about 2 weeks apart. Having heard great things about Costco's bakery, we decided to give it a try for the cake. As I've mentioned before, our 3-year-old is a tad obsessed with Thomas the Tank Engine, and wanted a train on his cake. But Costco is not in the business of making a 3-year-old's dreams come true, so their cake designs are somewhat limited. We settled on a happy sun and flowers, which was probably appreciated by my 1-year-old daughter, who does not necessarily share her brother's railway passions.
Then there was the cake size: at Costco's bakery you have a choice of Giant, Gigantic or Ginormous. We chose the smallest possible, which feeds 50 and costs $17.99. That is far cheaper than any other cake, we reasoned, even as we knew we only needed cake for about 25 people, several of whom have fewer than four teeth.

Only picture we took of Costco cake
Yes, we've made all the requisite financial calculations, and yes, we do indeed save money buy buying certain items in bulk, but I'm beginning to feel like we're selling a piece of our souls in the process.
Buying in bulk was supposed to free up all this time and money for us to spend on the things that really matter to us, but has it really? When we get back from Costco (a trip guaranteed to take at least 2 hours and $200) we spend at least another hour unloading the loot and dividing it into real people portions, which we are still often unable to finish without some going to waste. I fear we are teaching our kids that more is better, just because it's more.
Once upon a time, families of four (and five, six, seven) got by just fine without 10-pound bags of Goldfish crackers. I'm all for saving a little money especially given the current state of the economy, but sometimes shopping Costco's crude, cold aisles, stripped of every consumer comfort leaves me feeling empty. We're a family, not a corporation. And maybe that's part of the problem - maybe modern-day parenting has taken on too much of a business feel.
I'm not quite ready to give up the membership for good (at least not until we're out of the diapers and wipes phase, since bulk is the ONLY way to go on those) but I think it's time we gave our Costco purchases more careful thought. No more blind devotion, no more bowing down before the altar of the almighty dollar. And maybe from now on we should go there on Saturdays instead.
Mona Shand is a radio and TV news reporter who admits to enjoying Costco's $1.50 smoothies. You can read more on her blog.
Comments
Mona Shand
Fri, Aug 20, 2010 : 5:38 p.m.
@Lokallsierung- check this out- you can virtually experience the roundabouts for yourself : http://www.shopsatgreenoak.com/rnd/splashpage.swf @Barb- simple is good! simple is NOT a double roundabout that includes freeways. :-)
Steve Pierce
Fri, Aug 20, 2010 : 5:05 p.m.
Costco buys more Michigan made products than most every other big box retailer in Michigan. This is true throughout the country, Costco is a huge buyer of local made and produced products. They also showcase regional companies. A couple of weeks ago it was fresh made fruit pies from Traverse City. Another time it was a 60 year old clock company from outside Toledo. I spoke with the owner and he said he was surprised and how hard Costco vetted his company before he was allowed to do showcases. He said the pay off was huge. In one weekend in Michigan at three Costco stores, he sold more clocks than he had in an entire month at his retail store. Costco has excellent supplier relations. As far as workers and unions. You don't have your facts correct. Here for example http://www.seattlepi.com/business/166680_costco29.html Costco's love of labor: Employees' well-being key to its success When grocery store workers picketed in California earlier this year, Costco Wholesale Corp. avoided the fray, quietly renegotiating a separate contract with its union employees there. According to the article 13% of all Costco employees are unionized in 2004. As far as CEO compensation, the CEO of Costco in 2005 made less than $350,000. Don't we wish all billion dollar corporation would do more to make sure their employees can buy houses ratehr than million bonuses for executives. Costco does. What always kills me is go by a Wal-Mart parking lot and you will see cars with bumper stickers that say buy American and the car owners, they are in shipping at Wal-Mart or Harbor Freight.. Costco always rates very high in employee satisfaction and with very low turn over. In 2008, Wal-Mart/ Sams Club had 100% turn over. That year they had just over 1 million employees and they hired 1 million new employees that same year. Another article http://www.americanrightsatwork.org/labor-day-list/2005-companies/costco-wholesale-corporation.html By providing wages and benefits above industry standards, this retail membership warehouse chain demonstrates that treating employees well is good for business. Treating Employees well is good for business Warehouse retailer Costco has recently received an outpouring of favorable press from journalists choosing to contrast the company with retail giant Wal-Mart. Casting Costco as the anti-Wal-Mart, business writers make note of high wages, extensive benefits, the presence of unions, and relatively low executive pay at the company. The overall picture is one of an employer that values its workers and reaps the benefits through a loyal, productive, and efficient cadre of employees. International Brotherhood of Teamsters members working at Costco have negotiated wage and benefits packages that are among the best in the retail industry. Cheers! - Steve
Barb Roether
Thu, Aug 19, 2010 : 4:10 p.m.
Fun story.We have just decided not to renew our membership to Costco since there is only 2 of us at home now. We are downsizing and simplifying and also find we buy more than we need there.Bigger is not always better nor is buying in bulk when there is just us. I am also tired of finding myself nearly to Flint when I get confused on that turnaround. You have to drive far to the first exit back.
Lokalisierung
Thu, Aug 19, 2010 : 2:39 p.m.
"To get to our local Costco you must first drive around this ridiculous double roundabout: two treacherous traffic circles placed back to back, which I usually refer to as "The Ring of Fire." Love roundabouts...never seen a double. Can't wait to try it out!
hewy
Thu, Aug 19, 2010 : 12:53 p.m.
Hewy, lewy and duey have been accused of being the fun cops before but we cant help but comment on how appropriate it is that Costco coffins are made in Michigan as we can watch just about everything else they sell arrive on big Costco container ships from China when we visit our daughter in San Francisco. So while Costco is outsourcing and driving down wages at least they are providing a way out. (I guess this is what digging your own grave means.) Which is about all they want for their workers as they have joined with Whole Foods and Starbucks in lobbying against legislation that would give workers a fair chance to join a union. We know Costco has a reputation for treating their US works above average, but then why are they afraid to give them a chance to join a union and have some voice in their work conditions. You may have noticed that since unions have taken a big hit with government policies that make it easier for corporations to prevent union formation and easier for them to outsource that the income of the average worker has gone down adjusted for inflation while the wealth of the top 10 percent has exploded. We are afraid our economy will not come back until wages are increased and there is a fairer distribution of wealth to the people who actually produce it. I dont want my standard of living dependent on the labor of people not paid enough to raise them about poverty so I will look for better places to shop, even if it costs a bit more.
Mona Shand
Thu, Aug 19, 2010 : 10:10 a.m.
Good to know, Steve! I'm guessing since they're sold at Costco, you probably have to buy a 4-pack of coffins? :-)
Steve Pierce
Thu, Aug 19, 2010 : 9:53 a.m.
If the your demise should ever come about as a result of the round abouts, Costco does sell coffins. BTW, the coffins sold at Costco's across the country, they are made right here in Michigan. - Steve
Mona Shand
Thu, Aug 19, 2010 : 7:01 a.m.
@Renee and RonAnnArbor- thanks for the kind words! I avoid the roundabouts at all costs. In fact, I'd rather drive to Ann Arbor when that Costco opens than risk my life here in Brighton! :-) @Josh- I know I probably "should" do many things... but cloth diapers didn't work for us.
Josh
Wed, Aug 18, 2010 : 8:31 p.m.
You should use cloth diapers!
Renee
Wed, Aug 18, 2010 : 10:01 a.m.
Great story, Mona! I really enjoyed reading it. (: