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Posted on Mon, Sep 24, 2012 : 5:55 a.m.

Eastern Michigan University eyes Buckeye territory for prospective students

By Kellie Woodhouse

Eastern Michigan University is working to attract more students from Ohio— and it's succeeding.


Fans in the Eastern Michigan University student section cheer for their team during a football game against Illinois State University on Sept. 8, 2012 at EMU.

Nearly 12 percent of EMU's incoming freshmen are from Ohio. Since 2010, the school has more than doubled the number of first-time freshmen enrolling from Ohio.

There were 309 first-time college students enrolling from Ohio this fall, up from 205 in 2011 and 142 in 2010. There are a total of 2,595 first-time freshmen enrolled at the university this fall.

"We don't want to have all of our eggs in one state," said Kevin Kucera, EMU's enrollment manager.

Overall, 861 students in EMU's undergraduate body are from Ohio, compared to 739 in 2011 and 670 in 2010. This year there are 18,914 undergraduates enrolled at EMU.

EMU is commonly characterized as a regional university and the vast majority of its students are from in-state. However, a reciprocal agreement with Ohio allows students from that state to attend EMU at the in-state rate for tuition and fees —which are $9,026 this year, an increase of 3.95 percent from last year.

Yet many Ohio high schoolers aren't aware of EMU's reciprocity rate, so Kucera has been working to develop relationships with Ohio high school counselors to put EMU on their radar.

Midwest_Map Regional City-1.jpg

Eastern Michigan University is working to attract more students from Ohio.

The school's TruEMU campaign —a marketing initiative that includes billboards and other media placements— also exists in Ohio.

Most of the EMU students from Ohio come from metropolitan Cleveland and northwest Ohio, but the school is looking to attract students from the south part of the state and to increase the number of transfer students and distance-learners enrolling from Ohio.

"We think we can get a continued increase there," said Kucera, who cited word-of-mouth and marketing campaigns as tools in EMU's favor.

The majority of students enrolled from Ohio high schools live on EMU's campus, helping to bring the residential housing rate to 3,315 this year, an increase of 338 students from last year.

Kellie Woodhouse covers higher education for Reach her at or 734-623-4602 and follow her on twitter.


Alex Swary

Mon, Sep 24, 2012 : 12:28 p.m.

I grew up in the Toledo area and when I was a senior in high school EMU was VERY active in recruiting me. I received all sorts of flyers in the mail from them before I got anything from other local colleges. I had never even really heard of EMU at the time. Thankfully, I scored a 33 on the ACT, so I could basically go anywhere I wanted for free. I chose BGSU. I know at least one classmate who went to EMU because of the reciprocity agreement. I think it's a good idea.


Mon, Sep 24, 2012 : 11:33 a.m.

What other MI schools participate in the reciprocal in-state tuition agreement with OH? What other OH schools participate? I had heard residents of Monroe County get in-state tuition at Univ. of Toledo, but what are some others?