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Posted on Fri, Nov 11, 2011 : 4:42 p.m.

Barnes & Noble to bloggers: Please eliminate Borders links

By Nathan Bomey

Barnes & Noble, the nation's largest book store chain, is asking bloggers to replace links that send readers to Borders' defunct website with links that direct them to B&N's site, according to MediaBistro's GalleyCat blog.

Barnes & Noble paid $13.9 million in an auction to purchase most of Borders' intellectual property, including its website, social media presence and brand name.

Since then, Barnes & Noble has shut down its one-time rival's website, redirecting visitors to its own site.

According to MediaBistro, Barnes & Noble sent an email asking the site to "to kindly update your links," replacing Borders links with B&N URLs.

It's a case study in how the online legacy of an abandoned website can live on long after the site has been shut down. Even if a site is taken down, links to that site linger throughout the Internet for years.

Contact's Nathan Bomey at (734) 623-2587 or You can also follow him on Twitter or subscribe to's newsletters.



Sat, Nov 12, 2011 : 1:30 p.m.

Sorry, Barnes and Noble, you are not Borders and never will be, no matter how many times you send me an e-mail telling me you bought their customer list.


Sat, Nov 12, 2011 : 2:33 p.m.

I agree with you on this one. BN has no customer service and when you look for someone? There is no one. Borders on the other hand had great service and always bent over backwards for you. BN should have gone out, not Borders. Shop Amazon or a second hand bookstore. Boycott BN. Glad to hear someone else thinks as I do.


Sat, Nov 12, 2011 : 12:27 a.m.

Bloggers to Barnes and Noble: Buy the rights to the Borders website and automatically redirect to yours. Problem solved.

Rod Johnson

Sat, Nov 12, 2011 : 2:16 a.m.

Did you not read the article?

Marilyn Wilkie

Fri, Nov 11, 2011 : 10:26 p.m.

Maybe they should redirect them to Nicolas. :)