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Posted on Mon, Sep 24, 2012 : 5:41 p.m.

Domino's Pizza introduces handmade pan pizza

By Lizzy Alfs

Looking to compete with other companies on the market, Domino’s Pizza debuted a new product on Monday: handmade pan pizza.

The Ann Arbor Township-based company, which redesigned its core pizza recipe in 2010, is now offering the pan pizzas at all of its nearly 5,000 U.S. stores, USA Today reports. It will launch a national advertising campaign on Oct. 1 to promote the new product.


Domino's introduced its new pan pizza on Monday at its nearly 5,000 U.S. stores.

Courtesy photo

“There is a standard out there for pan pizza that we realized could be better,” said Domino’s CEO Patrick Doyle in a release. “The reason most people buy a pan pizza is for the crust, and that key component should be fresh, never frozen.”

Pan pizzas, which are thicker than traditional pizzas, account for one of five pizzas sold nationally, Doyle said.

USA Today reports the move by Domino’s takes a big swing at competitor Pizza Hut, which has offered pan pizza for 30 years.

Domino’s reported a net income of $28.1 million for the quarter that ended June 17, up from $25.2 million during the same period in 2011.

Founded in 1960, the company operates a network of 9,924 franchised and company-owned stores in the U.S. and 72 countries worldwide.

Read the full USA Today report here.

Lizzy Alfs is a business reporter for Reach her at 734-623-2584 or email her at Follow her on Twitter at



Tue, Sep 25, 2012 : 2:29 p.m.

mmmm...Benitos! but must say, Domino's has changed stuff up enough I might give them another try.


Tue, Sep 25, 2012 : 4:10 a.m.

Best pizza from Ypsi was back in the early 70's Dino's Pizza. Moved here in 72 and loved their pizza. To bad Mr. pizza bought them out.


Tue, Sep 25, 2012 : 3:45 a.m.

People, Dominos and Pizza Hut are not good makers of Pizza. You want a decent pizza order from Tower Inn in Ypsi. That is still not 100% but it is much better. The best pizza is when I make one at home. Please, someone come to Ypsi with a good pizza. Why doesn't anyone use fennel seed in their sauce anymore? When I grew up in the late 60's most places used it.


Tue, Sep 25, 2012 : 2:18 a.m.

I suppose I will have to try it. I'll be honest- since they redesigned their pizzas like a year ago or something, they are really decent, at least the price is right. But if anyone remembers those commercials of the corporate level managers getting emotional about their pizzas, and cheering each other along.... barfie

Andrew Jones

Tue, Sep 25, 2012 : 2:15 a.m.

Dominos has gotten better in recent years based on the few times I've eaten it at office gatherings but like every chain the main problem is consistency and that boils down to training and oversight. Too many instances over the years where the pizzas had hardly any cheese or toppings, slow delivery and general quality issues. It's nice to see they are expanding their options but I'll still stick to smaller independent pizzerias even if the cost is higher.


Tue, Sep 25, 2012 : 1:05 a.m.

And this is news because?????


Tue, Sep 25, 2012 : 9:02 p.m.

...because everything old is new again; Domino's rolled out pan pizza in 1988, when you still had to call them Domino's Pizza everytime, to avoid copyright infringement issues with Domino Sugar. ...and because people are interested; pizza is the sixth food group.


Mon, Sep 24, 2012 : 11:02 p.m.

I still miss Unos for deep dish.


Mon, Sep 24, 2012 : 10:14 p.m.

Well...A let the Domino's bashing begin.And B this is nothing really new when their pans first came out they were hand made in store.Then they started using par bakes