Domino's Pizza introduces redeveloped cheesy bread
Photo courtesy of Domino's Pizza
The Ann Arbor Township-based international pizza chain is introducing three "gourmet" varieties of its cheesy bread: spinach and feta, bacon and jalapeno and cheese only, AdAge reported.
The move comes after Domino's introduced a totally redesigned pizza recipe nearly two years ago and new chicken products in February.
The company also introduced several new artisan pizzas in September, part of a bid to diversify its menu and appeal to customers seeking a higher-quality product.
“The only thing I’m absolutely confident of is that if you don’t change, you’re going to die,” Domino's CEO Patrick Doyle told AnnArbor.com in August. “Your business will end if you just say, ‘The safest thing I can do is to continue to do what I have been doing.’ That leads you nowhere.”
For the third quarter ended Sept. 11, Domino's reported growth of 3.0 percent at U.S. stores open at least a year and 8.1 percent growth at foreign stores open at least a year. The company reported a 33.1 percent rise in profit with net income of $22.1 million, up from $16.6 million in the third quarter of 2010.
Domino's has 4,891 U.S. stores, including 4,496 franchised stores and 395 corporate-owned stores. The company has 4,650 stores in foreign markets, up 108 from a quarter earlier.