You are viewing this article in the archives. For the latest breaking news and updates in Ann Arbor and the surrounding area, see
Posted on Mon, Nov 21, 2011 : 10:53 a.m.

Domino's Pizza introduces redeveloped cheesy bread

By Nathan Bomey


Domino's Pizza is introducing three new varieties of cheesy bread.

Photo courtesy of Domino's Pizza

Domino's Pizza is launching three new versions of its cheesy bread today, marking the latest in a series of entirely redeveloped products, according to a report by trade publication AdvertisingAge.

The Ann Arbor Township-based international pizza chain is introducing three "gourmet" varieties of its cheesy bread: spinach and feta, bacon and jalapeno and cheese only, AdAge reported.

The move comes after Domino's introduced a totally redesigned pizza recipe nearly two years ago and new chicken products in February.

The company also introduced several new artisan pizzas in September, part of a bid to diversify its menu and appeal to customers seeking a higher-quality product.

“The only thing I’m absolutely confident of is that if you don’t change, you’re going to die,” Domino's CEO Patrick Doyle told in August. “Your business will end if you just say, ‘The safest thing I can do is to continue to do what I have been doing.’ That leads you nowhere.”

For the third quarter ended Sept. 11, Domino's reported growth of 3.0 percent at U.S. stores open at least a year and 8.1 percent growth at foreign stores open at least a year. The company reported a 33.1 percent rise in profit with net income of $22.1 million, up from $16.6 million in the third quarter of 2010.

Domino's has 4,891 U.S. stores, including 4,496 franchised stores and 395 corporate-owned stores. The company has 4,650 stores in foreign markets, up 108 from a quarter earlier.

Contact's Nathan Bomey at (734) 623-2587 or You can also follow him on Twitter or subscribe to's newsletters.


Freddy Rosenthal

Tue, Nov 22, 2011 : 3:26 p.m.

Best wishes on the cheesy bread launch. I know what is on the lunch menu today. Also, congratulations on your tremendous growth in 2011.


Mon, Nov 21, 2011 : 11:06 p.m.

Domino's latest contribution to America's obesity epidemic.


Mon, Nov 21, 2011 : 10:22 p.m.

I usually skip over articles that do not interest me. Certainly don't comment on them.

Michigan Reader

Tue, Nov 22, 2011 : 12:24 a.m.

@cinnabar7071--They have online ordering, GO FOR IT!


Mon, Nov 21, 2011 : 10:34 p.m.

Thats because you have a life. Now that picture of the cheesy bread is making me hungry, if only I could smell too. I just drooled on the keyboard.

Mon, Nov 21, 2011 : 7:30 p.m.

I personally love to read articles like this. Domino's is an Ann Arbor based business, so news about them is relevant to me and the local economy. I think they have done great things the past couple years and I hope they continue to do well.


Mon, Nov 21, 2011 : 4:17 p.m.

Another Slow News Day In A2 But they (Domino's) got a nice free Ad You go Domino's And Nathan got paid to write tis Good jod Nathan 1 free bread crust for U