Steve Jobs biography is big, but John Bacon's Rich Rodriguez book is bigger for Nicola's Books
For Nicola’s Books, one of Ann Arbor's last general bookstores, Steve Jobs is big — but John Bacon is bigger.
Walter Isaacson’s highly anticipated biography of Apple's co-founder, officially released Monday, is already driving significant foot traffic to the store in Ann Arbor’s Westgate Shopping Center, owner Nicola Rooney said.
File photo | AnnArbor.com
But, in Ann Arbor, it’s not the most popular new release. Bacon’s book on Rich Rodriguez’s divisive tour as coach of the Michigan football team — titled "Three and Out" and released today — is generating enormous interest among local readers, Rooney said.
“That’s going to be our huge, huge, huge book this week,” she said. “That will be hundreds” of copies sold.
Rooney said she’s also had to order additional copies of the Jobs book six times in the last four days, making it a hot seller.
“So we’re going to have a busy week,” Rooney said, laughing.
Since the liquidation of Ann Arbor-based bookstore chain Borders finished in September, Nicola’s has already noticed shifts in the local book industry.
“We’ve certainly seen an increase in customer count” and loyalty program registrations, Rooney said.
Rooney said she suspects that Barnes & Noble’s store on Washtenaw Avenue on Ann Arbor’s east side is also experiencing an uptick in sales. She said she expects to benefit mostly from the closure of Borders’ flagship store in downtown Ann Arbor — not the closure of the Borders superstore on Lohr Road.