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Posted on Mon, Aug 29, 2011 : 11:32 a.m.

University of Michigan licensed clothing store All About Blue to sell Victoria's Secret collegiate apparel

By Lizzy Alfs

8292011_All_About_Blue.jpg

All About Blue, located at 309 S. State St. near the University of Michigan campus, will begin selling Victoria's Secret's U-M collegiate collection this week.

Nathan Bomey | AnnArbor.com

All About Blue, a University of Michigan licensed clothing store near campus, is partnering with Victoria’s Secret to sell U-M collegiate apparel that targets the female demographic.

The store, located at 309 S. State St. next to Five Guys Burgers and Fries, will begin selling Victoria’s Secret’s U-M collegiate collection this week, said owner Bob Duerksen.

Duerksen said All About Blue will carry 9 Victoria's Secret collegiate items, including crewneck sweatshirts, zip hoodies, t-shirts and sweatpants.

“We’ve been getting lots of requests for these types of items,” Duerksen said. “They are very popular among the ladies.”

With students moving back to Ann Arbor this week and the U-M football season opener on Saturday, Duerksen said he’s already seen steady business at the store.

“The attitude has been pretty positive with the coaching change,” he said. “It’s been a nice year for us and a nice, gradual improvement over the year before.”

All About Blue competes with the next-door M Den, which signed a deal in 2010 to become U-M's "official retailer."

Lizzy Alfs is a business reporter for AnnArbor.com. Reach her at 734-623-2584 or email her at lizzyalfs@annarbor.com. Follow her on Twitter at http://twitter.com/lizzyalfs.

Comments

63Townie

Tue, Aug 30, 2011 : 1:57 p.m.

So "Bongs N Thongs" on 4th Ave is nixed, but Victoria's Secret merchandise on State Street is ok?

racerx

Tue, Aug 30, 2011 : 2:56 p.m.

@63Townie-Couldn't agree more! Of course, if its related in any shape or form to the almighty University of Michigan, it is certainly ok! Yup. Can't have Bongs & Thongs in the prime downtown area for the attention of the clientele who might come to shop there. Lord, it could start a new trend of the old Fourth Ave. red-light district. But, out of control yearly campus parties on Greenwood St., thongs on campus, and a sex shop on S. University its all good because it's the U of M! Good grief!

Jack Gladney

Tue, Aug 30, 2011 : 5:22 a.m.

"Block M" thongs? Oh. Well that's different. How about some "Block M" bongs, for medical use of course... love this town.

Joseph Stratton

Mon, Aug 29, 2011 : 10:40 p.m.

Going to take the lady drop her off for thong then I go next door for burger and beer bong.

Halter

Mon, Aug 29, 2011 : 8:47 p.m.

Oh good, I am so happy that AnnArbor.com told me where I could buy these!....Perhaps next, you can do some free advertising for MY company.

Joseph Stratton

Mon, Aug 29, 2011 : 10:34 p.m.

If you really think this is FREE advertising, you are being very naive. This is known as 'fark'....not really the news. If your company can afford it, you too can make the news. Good luck and welcome to Journalism 2003.

Snehal Shah

Mon, Aug 29, 2011 : 8:06 p.m.

New Tag Line - Show me the Blue! or Power of M over V!

MyOpinion

Mon, Aug 29, 2011 : 7:22 p.m.

Just a generic comment. The link to this column from the main AnnArbor.com page has badly formed html text: University of Michigan licensed clothing store All About Blue to sell Victoria’s Secret collegiate apparel This happens all the time on this site. The editors not only need to make sure that apostrophes are being used correctly. They also need to be sending their text through an html validator or just take a look at the site every so often. For html coding don't use a curly quote or a curly apostrophe. It will show up with that ugly &# etc. notation.

Will Warner

Mon, Aug 29, 2011 : 6:18 p.m.

Here in Ann Arbor there are lots of Wolverine bustiers

Hmm

Mon, Aug 29, 2011 : 6:14 p.m.

Bongs N Thongs better watch out, competition!

treetowncartel

Mon, Aug 29, 2011 : 5:05 p.m.

I can start my Christmas shopping early!

1bigbud

Mon, Aug 29, 2011 : 5:02 p.m.

Maze and Blue thong how would we know who you support

djm12652

Mon, Aug 29, 2011 : 4:04 p.m.

Victoria's Secret and crew neck anything doesn't seem possible to me....

Silly Head

Mon, Aug 29, 2011 : 3:51 p.m.

I see a culural anthropology thesis in someon's future.