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Posted on Tue, Jul 19, 2011 : 5:58 a.m.

Ann Arbor businesses left wondering about impact of Borders liquidation

By Kyle Feldscher

Monday's announcement that Borders’ will liquidate wasn’t a shock to those who have watched its struggles, but some local businesses now wonder how the closing of one of Ann Arbor’s largest employers will affect them.

Nicola Rooney, owner of Nicola’s Books, 2513 Jackson Road, said Borders’ demise won’t end up hurting Ann Arbor residents who are looking to buy books from a brick-and-mortar bookstore. She said she expected her store to see some uptick in sales now that Borders will be gone, but believes it’s unreasonable to expect a massive swing in sales.

Nicola’s Books has been around since the early 1970s, about the same amount of time as Borders, and Rooney said she still believes there’s a market for stores that sell “dead-tree books,” even though the market for booksales is in a major state of change.

Borders liquidating

“Our appeal is to people who still like to look at books before they buy them and get recommendations from people they trust,” she said, adding that her business is still turning a profit. “We hope there’s still enough business there to keep us going.”

Borders was undone by a lack of adapting to the Internet age, overexpansion and overall poor business decisions, but the declining interest in physical books wasn’t a major factor, she said.

Rooney said it’s unfair to categorize Borders’ downfall as a condemnation of the physical book or bookstore. Although there is a huge amount of change in the world of book sales, Rooney said Borders’ fate was more due to its management.

“There we so many poor decisions that they made and they have not made the most of what is definitely a difficult situation,” she said.

It is expected that the downtown Borders store, the company’s flagship location and an Ann Arbor staple since 1971, will be forced to close as a part of the liquidation process.

It’s a reality that’s going to leave a big hole in Ann Arbor’s business legacy, said Russ Collins, executive director of The Michigan Theater, located across East Liberty from the downtown Borders store.

Comparing it to a destination business in Ann Arbor like Zingerman’s, Collins said it was a dark day in Ann Arbor now that the store will have to close.

“We’re sad. I remember when the original Borders opened on State Street,” he said. “It’s an Ann Arbor business legacy, and it was a very nice driver of traffic in the neighborhood, and it’s a very sad day for Ann Arbor and Ann Arbor business.”

There were 399 stores left in the chain when the company announced liquidation. About 30 may survive as an unnamed buyer considers buying the leases, but the downtown store has been listed for rent.

Other businesses in the area aren’t entirely concerned about their fortunes if the store does end up closing.

Enrique Aquino, manager at Potbelly Sandwich Shop, 300 State St., said most of the customers that come into the sandwich shop are college students and business people in the area. He said he doesn’t see too many people carrying bags from Borders coming into the store.

“I have no idea if that will affect us," Aquino said. "To be honest, I don’t think so,”

AnnArbor.com summer intern Ben Freed contributed to this story.

Kyle Feldscher covers K-12 education for AnnArbor.com. He can be reached at kylefeldscher@annarbor.com or you can follow him on Twitter.

Comments

Jack Gladney

Wed, Jul 20, 2011 : 8:44 p.m.

I have never been a Borders fan. It just seemed so cluttered. I agree with kms' charaterization of Nicloa's books... very off-putting. I love Barnes & Noble. As for e-books and the ridiculous term "dead trees"... On a plane flight, sure I'll read and e-book. A lazy Sunday afternoon in a lounge chair on the patio... no question, I'll take the dead tree version. It shields my eyes from the sun when reading time gives way to nap time.

KMHall

Tue, Jul 19, 2011 : 5:23 p.m.

It doesn't seem that the downtown Borders has been a destination for quite a long time. That area has also not been the same since it became dominated by national chain stores but if they can make a profit from the college crowd then it counts as success. It seems unrealistic but one wishes for more local, unique shops there again. I guess the landlords have to charge too much for rent for that situation.

Ann English

Tue, Jul 19, 2011 : 10:35 p.m.

Sounds like you and I both remember four local bookstores downtown at one not-too-long-ago time: Dawn Treader, David's, Wooden Spoon and Shaman Drum.

Nicola Rooney

Tue, Jul 19, 2011 : 4:48 p.m.

I am sorry I offend genuine magazine purchasers with what I had hoped were polite requests that people respect difference between a store that exists as a commercial enterprise and a library that is supported by tax dollars. I will remove the notices, but I hope people will still understand the sentiment.

Jack Gladney

Wed, Jul 20, 2011 : 8:48 p.m.

Another marketing suggestion. Put a sign on the doors: Two Book Mininum. It works for some bars.

kms

Wed, Jul 20, 2011 : 11:37 a.m.

Have the signs been working?

Ann English

Tue, Jul 19, 2011 : 10:32 p.m.

After talking with another library patron about DVDs and influencing her to watch one I had watched, I wonder about bookstore etiquette rules: are bookstore customers allowed to converse with one another about stories to purchase in some form, and if so, is talking allowed only in one area of the store?

KMHall

Tue, Jul 19, 2011 : 5:19 p.m.

Thank you. I had not noticed such signs as I don't shop bookstores much any more. I have had great service at your store. Such signs are definitely not appropriate, however, for a business atmosphere. Good move.

mojo

Tue, Jul 19, 2011 : 12:26 p.m.

Anyone know who wants a large headquarters styled office building on US94???? This is going to hurt Ann Arbor - office vacancy - home sales, etc -

kms

Tue, Jul 19, 2011 : 11:24 a.m.

I wish Nicola's was a more friendly place to shop. I buy several cooking, craft and gardening magazines per month and am really put off by the warning signs Nicola's posts that forbid you to browse and instead go to the library next door. There's still a single location of Barnes and Noble, but I will sure miss Borders!

kms

Tue, Jul 19, 2011 : 2:53 p.m.

I never buy magazines from Amazon

Rob

Tue, Jul 19, 2011 : 1:03 p.m.

I don't mind the signs. Obviously, the "browse, then buy on Amazon" model didn't work too well for Borders.