You are viewing this article in the archives. For the latest breaking news and updates in Ann Arbor and the surrounding area, see
Posted on Sun, Feb 3, 2013 : 2 p.m.

Total spending on Super Bowl ads expected to exceed last year's record-breaking $262M

By Cole Bertsos

Many people who tune in to Super Bowl XLVII aren't exactly watching just for the sport — they're just as interested in the commercials between plays.

The ad space, which consists of around 50 spots according to a report on MLive, is some of the most coveted airtime all year.

APTOPIX Super Bowl Fo_Bert.jpg

The Superdome, where the NFL Super Bowl XLVII football game between the San Francisco 49ers and Baltimore Ravens will be played Sunday, is seen at sunset Friday, in New Orleans.

AP Photo/Charlie Riedel

In 2012, commercial time went for around $3 million for 30 seconds of air time, but has been increased to about $3.8 million for the same 30-second spot, reported another story on MLive. Advertisers are expected to end up spending more this year than last year's record-breaking $262 million.

In past years, the automotive industry takes up the most commercial space during the game, with one in six of the 30-second slots being auto-related, MLive reported.

Ranging from silly to sexy, MLive compiled some of the most anticipated auto-related ads for viewers hoping to catch a sneak peek before the big game, which begins at 6:30 p.m. Sunday on CBS.

See the complete list of videos in the MLive article.



Mon, Feb 4, 2013 : 6:37 p.m.

That is stupid, when there are people out there starving of can't pay bills. That amount of money could be better spent.