Inside Higher Ed: University of Michigan presence growing on Chinese social networking website Weibo
The school has more than 5,000 followers on its Weibo account, according to an Inside Higher Ed article.
That's an increase from the 1,300 U-M followers reported by the alumni association in April 2012.
As U-M has increased its presence on the microblogging website, which is the Chinese equivalent to Twitter, a reception in Shanghai for admitted students and their families has grown from the typical 80 attendees to 200 attendees last year.
In a November interview with AnnArbor.com, former U-M social media director Jordan Miller said U-M ranks as the No. 1 Western university on Weibo.