Domino's Pizza introduces several new artisan pizzas
Ann Arbor Township-based Domino’s Pizza introduced several new artisan pizzas to its menu this week, joining the list of menu reinventions the company has undergone in the past few years.
AnnArbor.com file photo
There are three new flavors: Spinach and feta, Italian sausage and pepper trio and Tuscan salami and roasted vegetable.
In addition, the pizza comes in a signed pizza box that is penned by the store manager.
To market the new pizza recipes, the company launched a national television campaign today with an appearance from Fabio Viviani of Top Chef.
In late 2009, the company introduced a totally redesigned pizza recipe along with an aggressive marketing campaign, driving big sales increases for Domino’s in 2010. This year, the company also introduced new chicken products.
There are more than 9,000 corporate and franchised Domino’s stores in 60 countries.
Lizzy Alfs is a business reporter for AnnArbor.com. Reach her at 734-623-2584 or email her at email@example.com. Follow her on Twitter at http://twitter.com/lizzyalfs.
Tue, Sep 27, 2011 : 3:36 p.m.
This is really just a bad dream, right?
Tue, Sep 27, 2011 : 1:58 p.m.
Wow. Tough crowd this morning.
Tue, Sep 27, 2011 : 12:18 p.m.
"Artisan" - the latest word to promote perceived value. " Hmmm...must be very exclusive, made by food artists!"
Tue, Sep 27, 2011 : 12:39 p.m.
Did you see that Taco Bell commercial with the chefs making gorditas? lol
Tue, Sep 27, 2011 : 2:18 a.m.
Is this really here? This is a "story," excuse me "business story"? This is an ad. What is next, some hamburger chain has just announced that it is introducing a new topping, some exotic flavor known as guacamole, and the bun will be signed by the delivery person in hot sauce? This is not journalism, it is pollution!
Tue, Sep 27, 2011 : 1:27 a.m.
Domino's Store manager - a kid that's been there about 6 months!
Tue, Sep 27, 2011 : 12:12 a.m.
Yeah, that manager's autograph is going to be worth something one day.
Mon, Sep 26, 2011 : 11:24 p.m.
"signed pizza box that is penned by the store manager." Oh snap! Where the phone?
Mon, Sep 26, 2011 : 8:49 p.m.
i make my own pizzas, nothings better,
Mon, Sep 26, 2011 : 8:33 p.m.
Until Domino's is half as good as Papa John's I'm avoiding them. I tried the "new" pizza the week it came out and the sauce has a weird flavor to it.