Since Ann Arbor’s Sole Sisters boutique moved out of 207 S. Fourth Ave. earlier this year, a hair salon has taken over the property and will officially open its doors in November.

Pura Vida Color Studio, a name that owner Raine Reggans said means “pure life,” has been in the works since July and will officially open on Saturday, Nov. 5.

Owner of Pura Vida Color Studio Raine Reggans stands outside the salon's temporary sign at 207 S. Fourth Ave.

Lizzy Alfs | for AnnArbor.com

Reggans said the salon, adorned with various plants and a fountain, is attempting to give off an “earthy vibe” that corresponds with the name Pura Vida.

As an Ann Arbor native, Reggans said the location on Fourth and Washington would be the perfect place to open her salon because of the close proximity to parking structures and the activity surrounding the property.

“I like the atmosphere of downtown,” Reggans said. “I like that there’s a ton of walking traffic and it’s busy here.”

Despite being a few doors down from an Aveda salon, Reggans said she is not too concerned with the competition and hopes her extensive training as a hair colorist will attract customers.

“In 2004 I qualified as an American Board Certified Master Hair Colorist,” she said. “There’s less than 10 of us in Ann Arbor, so that is how I primarily want to set myself apart.”

Reggans is on a three-year lease for her property, and said despite Ann Arbor’s high renting costs, she does not anticipate problems with bringing in clients.

“Salons are a cash business,” Reggans said. “People, no matter what, will still take care of themselves.”

Although Reggans has not hired any employees yet, she said she plans to find around four independent stylists to work in the salon—meaning they would pay her to rent the space in the salon to see their clients.

“In that sense I’m like a landlord, and of course I’ll see my clients here, too,” she said.

Lizzy Alfs is a freelance reporter for AnnArbor.com. Reach the news desk at news@annarbor.com or 734-623-2530.