A new way to cool your coffee - but are these gadgets worth investing in?

Photo courtesy of Dave & Dave
Artisan coffee enthusiasts like myself don't always like to admit that most coffee drinkers are slightly more utilitarian in how they take their coffee than we are. In fact, it's relatively rare in the coffee world to see an innovation that would appeal to the mass consumer market.
So I was particularly impressed when I read about Coffee Joulies, a new invention by a couple of young mechanical engineers that has been making quite the impression on Kickstarter.
Coffee Joulies are small, coffee bean-shaped stainless steel beads filled with a material that stores heat. When you drop them into a cup of coffee — or any hot liquid, really — they're supposed to lower the temperature to drinkable levels three times faster, then keep the temperature at that level twice as long. In my mind, they're especially well-suited to commuters who pour a large travel mug and want it to stay warm as long as possible.
As a barista and general coffee geek, I'm optimistic about how Joulies could change how the average consumer drinks coffee. A lot of people may find that adding cream is no longer necessary, freeing them to enjoy their coffee black. If we're lucky, this could make artisan-style brewed coffee less intimidating, and lead more people to drink black coffee for taste.
Plus, Joulies make some of the bad habits that can outright ruin the taste of coffee — I'm thinking of adding ice and microwaving — less necessary. (Seriously, though, they ruin your coffee. Watering down coffee with ice can actually make it taste more bitter by breaking up the oils, and microwaving causes a lot of the chemicals that define flavor break down.)
On the other hand, there are settings in which these would be inappropriate. Most artisan coffees are served in portions too small for Joulies to really be necessary, and, really, they'd have no place in most espresso drinks.
Also, one facet of coffee tasting is how the flavors change as the drink cools, and anything that controls temperature artificially would affect that part of the experience. It would be interesting to taste a cup of coffee with Joulies in it over a period of time to see how, if at all, taste is affected.
The Kickstarter campaign has been a spectacular success and has, by now, become more a way to order a set at a 20 percent pre-sale discount than a fundraiser.
What do you think? Are Coffee Joulies worth investing in, or would you rather let your coffee cool off the old-fashioned way?
Matt Roney is a barista at lab cafe and a contributor to Radio Free Chicago. He can be reached by email here.
Comments
Erin
Mon, Dec 17, 2012 : 3:07 a.m.
Does anyone know of any cheaper alternatives to these? I really want to buy some, but I'm not prepared to spend $53 on something to cool and reheat my coffee...
Kevin Moy
Wed, May 4, 2011 : 8:29 p.m.
Not too bad. I don't think that I would use it for my normal coffee since I like the taste difference in the different temperature range from hot to cool, however after some consideration, I would use it to keep my coffee hot in the winter (where it cools down way too quickly, especially when outside.) Rather than their mention of placing them in hot coffee to absorb and maintain temperature, I would heat them up in separate hot water and put them in the cup with my coffee. (Unless they say not to.) Perhaps they'll also develop one for colder drinks too.
Matt Roney
Wed, Apr 27, 2011 : 2:08 p.m.
I've received a response to one of my points here, and I'd like to clarify: There's nothing wrong with adding cream to coffee; in fact, I do it myself from time to time. It does, however, tend to blunt flavor, especially where the high, fruity notes found in brewed light roasts are concerned. I apologize if I've offended anyone by implying otherwise.
Matt Roney
Wed, Apr 27, 2011 : 7:13 p.m.
Ah, got it! Sorry, I just realized that what I said COULD have been taken that way, and I wanted to make sure it wasn't. Working in coffee makes you very careful when it comes to being taken as pretentious. :) But, darn it, now people know I take cream sometimes! My cred is wrecked!
Sarah Rigg
Wed, Apr 27, 2011 : 5:43 p.m.
Yes, I was poking around in your past posts and thought I was commenting on this story - sorry for any confusion. I know it's hard to read tone in writing, so I wasn't offended at all - mostly joking with the comment about "boorish and uncultured." I understand what you mean now, about cream hiding some of the subtler flavors, though.