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Posted on Mon, Feb 14, 2011 : 11:14 a.m.

Top 5: Questions about Borders as Ann Arbor book seller prepares for bankruptcy

By Paula Gardner

Borders is preparing to file for bankruptcy early this week, according to multiple reports.

The company's path to restructuring has been both obvious and long in coming.

As that moment approaches, here are Business Review’s Top 5 questions about the impact on Washtenaw County as we prepare to enter the next chapter for the Ann Arbor-based book seller:

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AnnArbor.com files

1. Which local store or stores will survive? Borders has too much brand equity in Ann Arbor to close all three stores - but we can expect at least one of them to be on the store-closing list. Does anyone in corporate still value the downtown store’s connection to the corporate history? Is Arborland really a top performer? Can Waters Place overcome its too-big-for-the-future footprint? Each store has merits and drawbacks, and we'd hate to see any of them go - especially for their respective staffs.

2. What happens if downtown is on the closing list? That would be an emotional blow for the city, which always took pride in Borders’ roots downtown - and valued it as the largest downtown retailer after it moved into the ex-Jacobson's Department Store building at Liberty and Maynard. The State & Liberty intersection is thriving, thanks in part to proximity to the University of Michigan and its North Quad dorm. But it still won’t be easy to replace the anchor store, either as a physical presence or in spirit.

3. What about the corporate headquarters? The building on Phoenix Drive is visible from I-94, but the lack of signage and drive-by traffic keeps it hidden from the general public. And as its headcount withered in recent years, its significance as a top employer lessened. Still, we hope to retain the 550 or so jobs there now, and the expected few hundred that should survive Chapter 11. But whether those people need to stay in Ann Arbor - in an oversized and expensive facility - could be open for debate, depending on how the restructuring plays out.

4. Who’s going to lead this restructuring? We had to be skeptical at a time like this, but Borders has an abysmal track record for retaining core leadership and mission. That’s been clear during the last year as the company’s value eroded even amid what was sold to investors as a viable turnaround plan. Is the core leadership team truly equipped to take this retailer through this process? We hope someone is evaluating that seriously - for the sake of vendors and staff who will be asked to sacrifice plenty as they go along for the ride.

5. Can any of this help the company avoid liquidation? Some stores are strong and shoppers are voting with $2 billion this year on its products -even through the expense side of the business meant that still wasn’t enough. But in two years that number could change dramatically. In 5 years, it’s a total wildcard, thanks to electronic book delivery. If restructuring doesn’t take the company two or three leaps ahead in its business model, it'll be a wasted effort.

Comments

Gene Alloway

Tue, Feb 15, 2011 : 6:46 p.m.

@Redding The Borders brothers may have had (and still have) a soft spot for their creation. However, when you sell a quality, upper end small bookshop chain to KMart, who already looked at books through a mall-based Waldenbooks lens, then yes, perhaps they did expand too quickly, at the cost of quality and service, imho. They've been reducing the number of shops for a few years now. But if you want to talk about success in numbers- ok. The Border Bros. made bank. Kmart, not so much. A host of ceos and cfos and board members made bank. Workers, managers, not so much. Publishers made some money, but much will prolly be canceled out in the coming bankruptcy. Stockholders - only of they sold awhile ago or got a good deal or have some wonky clause in their purchase agreements. So it depends on how you define success. If 2 billion in sales gets me a bankrupt business, I do not call that success. I'd rather have 20 million in sales, a profit, and a stable business enterprise. Borders had a run, but the minute they were sold to Kmart, it was just a matter of time before the things that made Borders truly successful were lost. The short answer: Let's compare. Zingermans vs. Borders.

LindaE

Tue, Feb 15, 2011 : 3:08 a.m.

By the way, the original Borders store was on the west side of State St. near North University. It was only later that it moved to the opposite side of the street.

DDOT1962

Tue, Feb 15, 2011 : 1:27 p.m.

No, the original Borders store was on the East side of State Street where the sports memorabilia store is now located. It was adjacent to the Crown House of Gifts, (which is now an abandoned Cosi's), as cited by a commentor above.

Carl

Tue, Feb 15, 2011 : 2:43 a.m.

Could some of the people just reading magazines please step back from the racks and let other people look. It drives me crazy when people think it's ok to stand in the way and block everything as they flip through a mag. Go sit down or step to the side

Z-man

Mon, Feb 14, 2011 : 10:12 p.m.

If Steve would like Borders to stay in business, maybe he should purchase something once in a while rather than just browse the magazines.

Terry Redding

Mon, Feb 14, 2011 : 8:59 p.m.

Really? Expanded too quickly and larger than they need to be? Really? Sure, I remember the first store that shared the escalator with the Crown House of Gifts. A retailer that grew to $2b+ in annual sales and you want to talk about "too quickly"? Aubrey's should hope they are as successful as Borders, I'm sure they would jump at the chance to get there and then fight to survive. Again, REALLY? I suspect the Borders Bros. don't regret the ride for a moment, and after all, it was their choice to take the ride. Thank you AA.com for the "Ignore" feature. Thanks Steven Tutino for showing up with your real name. It gives you a bit of credibility in the mind of the reader.

Steven Tutino

Mon, Feb 14, 2011 : 8:09 p.m.

I'd give Borders $10 a month to keep the store open and let me continue to browse the magazines.

EyeHeartA2

Mon, Feb 14, 2011 : 4:31 p.m.

This seems to happen over and over. Companys expand too quickly - and larger than they need (or should) be. Borders thought they could throw down with the big boys and now they are bankrupt. Does anybody think this would have happened had they stayed in their original building - or maybe expanded into something a LITTLE bigger? When you go all national, you lose the quirky fun stuff that got you sucessful in the first place. I hope Aubrees is paying attention.