Domino's Pizza rolls out another new menu item: Parmesan bread bites

A Domino’s franchise owner in Findlay, Ohio invented the new menu item, which is being promoted in a national TV ad campaign beginning today.

The bread bites are currently available for $1 when ordered with Domino’s two medium, two-topping pizza promotion. The product is available in a 16 or 32 piece order, for $2.99 or $5.

“We have an opportunity with Parmesan Bread Bites to offer extraordinary value, as well as give the entire family something shareable and delicious," said Patrick Doyle, Domino's Pizza president and chief executive officer, in a news release.

In recent years, the company has drastically altered its menu offerings, including introducing chicken products, redesigning the pizza recipe, adding artisan pizzas and redeveloping the cheesy bread.

The redesigned pizza and an aggressive marketing campaign was credited with driving big sales increases for Domino’s in 2010.

Doyle told AnnArbor.com in 2011 that changing the menu was necessary to keep the company viable.

“The only thing I’m absolutely confident of is that if you don’t change, you’re going to die,” he said. “Your business will end if you just say, ‘The safest thing I can do is to continue to do what I have been doing.’ That leads you nowhere.”

As of the third quarter of 2011, Domino’s operated 9,541 franchise and company-owned stores in the U.S. and 70 international markets.