Rise & Fall: David Brandon and University of Michigan branding
Here are our picks for this week's winner and loser from the news:
David Brandon went from regent to athletic director, all the while running major corporations. So what’s one of his biggest attributes in the U-M role? “I love to win,” he told a crowd at the Washtenaw Economic Club. The former Wolverine makes sure his department is a winner, from top to bottom. His attention to staffing, facilities, gameday experiences, innovation - and character of the athletes (while they’re getting an education) - make him a true Michigan Man for an era when cultivating a growing but ethical program may not be universally valued.
We appreciate the business of sports marketing and the increased attention it’s getting at U-M. And we appreciate the $6 million revenue stream it generated last year. But we also have to warn: There can be too much of a good thing. We get the announcements of the new maize ‘n blue products and have to shake our heads at them (dual-toned rose bouquets? Really?). With collegiate licensing a $4.6 billion national enterprise, we know plenty of people will be approaching U-M about still more opportunities. Please show restraint.