University of Michigan to hire social media 'thought leader' after 1st director resigns due to inaccurate resume
The Ann Arbor school posted an opening for a social media director on its job postings website Wednesday.
The position is advertised as paying between $85,000 and $100,000 and requires a bachelor's degree or equivalent work experience.
Former U-M social media director Jordan Miller resigned in December after it was revealed that she did not graduate from Columbia College or obtain a four-year degree as she had stated on her job application and resume.
Miller, who earned $100,000 a year, was hired in February 2012. The newly created position was posted on October 2011 and advertised as paying between $90,000 and $110,000 and requiring a bachelor's degree.
Melanie Maxwell | AnnArbor.com
"I acknowledge that I made a mistake, and I'm very sorry," Miller, a former advertising copywriter and Ann Arbor journalist, said in December.
The posting requires the candidate to "have an established digital footprint" and "be recognized as a thought leader and have an unquestionable passion about this work, with a proven track record demonstrating community management and brand strategy."
Duties, according to the posting, include developing a social media strategy, making "U-M a notable personality that's follow-worthy and likable," constructing "a listening framework," and monitoring and commenting "on trends in social media," among other tasks.
The director, described in the posting as the "university's primary social media advocate," will supervise a social media specialist and interns. He or she will be charged with drafting a social media brand style guide, according to the posting.
The hire will be supervised by U-M Vice President for Global Communications Lisa Rudgers, whose idea it was to create the position.
In a Q & A in November, Miller said that over the course of a year U-M's Twitter followers had grown from 2,400 to 27,000 and said the school was averaging 10,000 likes a month on Facebook.
The opening closes on February 13.