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Posted on Thu, Apr 29, 2010 : 6:03 a.m.

Obama, U-M commencement and 80,000 cell phones: Recipe for network nightmare?

By Nathan Bomey

It’s the ultimate test for cell phone service providers.

The University of Michigan expects at least 80,000 people to attend President Barack Obama’s commencement address Saturday at Michigan Stadium. And that means about 80,000 people using their cell phones to access the Internet, send text messages, call friends and take and send photos.

(We’ll pretend, for a moment, that those 80,000 phones won’t try to record and send video of the president to their friends. There’s only so much an earnest cell phone tower can handle.)


Which is why wireless officials from AT&T and Verizon Wireless told AnnArbor.com that they plan to dispatch mobile cell towers housed on vans and trucks to boost their network capacity on Saturday. Sprint, for its part, plans to temporarily upgrade its network capacity to meet demand.

They’ll need it. The 2009 U-M home football season provided a glimpse of what cell phone connectivity might be like at the commencement ceremony. The home football games attract more than 100,000 people - and cell networks sometimes get clogged, particularly if a big play prompts people to communicate with their friends.

AT&T, which has had a hard time keeping up with demand for high-speed data access due to the success of Apple’s iPhone, endured a wave of criticism for the shortcomings of its network during U-M football games.

But Amy Grundman, a spokeswoman for AT&T, said the provider is deploying a mobile cell site to boost its network Saturday. She said she’s reasonably confident that there won’t be major problems.

“Given the measures we've taken to enhance wireless capacity in the area and to manage the voice and data traffic we expect to see during the event, we believe our customers will have a good experience,” Grundman said in an e-mail. “However, it's important to note that in any situation where large numbers of people in a dense area are using smart phones over finite spectrum, periods of network congestion can occur.”

U-M’s Scott Campbell, an assistant professor of communication studies who has conducted extensive research on mobile communication trends, said he expects to see an intense level of cell phone usage Saturday.

Cell phone tower.JPG

A cell phone tower at Domino's Farms in Ann Arbor Township.

File photo | AnnArbor.com

“Everybody who has the ability to use their camera phone is going to use it,” he said. “It will be kind of like a football game. But with Obama here, there’s going to be heightened use of technology.”

Sending a video file to a friend, for example, eats up a sizable chunk of bandwidth. But it might be tempting to try anyway.

“Without Obama, I think people are a lot less likely to record the keynote speaker of the commencement address and then send that recording to their friends and family,” Campbell said. Though “if the network gets clogged up, they can just send them later.”

Valentina Korkes, a U-M student who is graduating Saturday with a degree in Spanish, said she plans to send tweets and texts from the stadium. But during the president’s speech, she said she prefers to absorb the moment.

“I’d like to pay attention,” she said. “I mean, it’s the president.”

Nonetheless, she said she expects the period before and after commencement to test the cell phone networks. “Especially trying to meet family - that’s going to be really bad,” Korkes said.

It’s unclear how many commencement attendees will be using smart phones, which can access mobile Internet platforms. But a December report by Morgan Stanley said the percentage of North America phone users whose phones have 3G network capability is expected to rise from 38 percent in 2009 to 46 percent in 2010.

More coverage: Obama in A2

Meanwhile, Web sites are simultaneously introducing services that require additional bandwidth. The Big Ten Network, for example, which will broadcast the commencement address on cable TV, also plans to live-stream the video feed online. That means commencement attendees can use an iPhone, for example, to get a close up view of the president’s address - even while sitting in the stands.

Still, the cell phone service providers are cautiously optimistic that bandwidth hogs won’t create too many network problems.

“We are upgrading capacity certainly because it’s the president who will be there,” Sprint spokeswoman Jennifer Schuler said. “If I told you we never expect issues, that wouldn’t be the case, but certainly adding capacity is going to help mitigate problems that might otherwise occur.”

Verizon Wireless spokeswoman Michelle Gilbert said the service provider is taking the same approach it takes at U-M football games. The company plans to deploy a van that will add additional network capacity in the bubble enveloping the stadium.

“If you equate it to a computer and you’ve got a lot more people who are going to be using your computer, you need to add memory,” she said. “Well, we’re not adding memory, but we’re in essence adding capacity so that more users can use our network concurrently.”

John Jabero, owner of the Wireless Toyz store located immediately across from Michigan Stadium, said complaints about wireless connectivity during Wolverine football games are common.

“I think a lot of them just learn to live with it,” he said. “But it’s gotten a lot better. My phone works a lot better than it used to compared to three years ago. These days, I don’t have too many issues.

“But you still have issues where the phone will drop here and there. It’s such a small area. You’re talking about 120,000 or 130,000 people in a couple-block radius.”

Contact AnnArbor.com’s Nathan Bomey at (734) 623-2587 or nathanbomey@annarbor.com or follow him on Twitter. You can also subscribe to AnnArbor.com Business Review's weekly e-newsletter and breaking business news e-newsletter.

Comments

a2miguy

Sun, May 2, 2010 : 1:02 a.m.

Here's a novel concept: shut your cell phone off and pay attention to the speech.

amlive

Fri, Apr 30, 2010 : 3:34 a.m.

The idea that this is a concern, or even happens to be a "problem" to begin with is just wrong on so many levels. Oh lord, the collective network system of the Twitter borg may be threatened by interruption. Whatever shall I do? Remember one home phone (or even shared lines), no answering machines, no call waiting? I don't think it was all that bad, and something tells society's probably not going to collapse if 15% of "OMG did you hear that" texts don't make it from one side of the stadium to the other. Alas, perhaps I overestimate the durability of our modern culture...

djm12652

Thu, Apr 29, 2010 : 12:31 p.m.

@xmo...too funny! I am surprised that the Secret Service would allow personal cell phones during the commencement based on security reasons.

Jared Mauch

Thu, Apr 29, 2010 : 11:39 a.m.

There are locals in Government, Law Enforcement and companies that have WPS (http://wps.ncs.gov) and GETS (http://gets.ncs.gov) access to make sure they can place outbound calls/receive calls. Overall, I suspect this will be a non-event, but I would certainly dial-back planning to the pre-cell days, ie: actually making a first and secondary fallback plan in the event you become separated from your friends/family.

Anonymous Due to Bigotry

Thu, Apr 29, 2010 : 11:09 a.m.

If you have AT&T you can try disabling "3G" on your phone if you're having problems. Theoretically disabling that should lower capacity (because it's no longer using UMTS' CDMA multiplexing) but "3G" (UMTS) uses a different encoding technology and switching it off will cause your phone to "talk to" different network equipment that might be less loaded. (This sometimes works during certain network failures where a "cell tower" is having problems with UMTS but not the "old" GSM/GPRS stuff.) I never noticed that the funky-looking tower at Domino's Farms was actually a cell tower. I thought it was just the result of crazy people with money investing in "art".

Dave66

Thu, Apr 29, 2010 : 10:17 a.m.

@XMO: LOL.

MikeAA

Thu, Apr 29, 2010 : 10:09 a.m.

As one who lives a few blocks away, Ive learned to make your calls before/after halftime. I agree with the commenter who noted that this is a non-event.

Barb

Thu, Apr 29, 2010 : 10:08 a.m.

Yeah, I had AT&T at games and had issues. Now I have Verizon. We'll see what kind of service I get inside the stadium Saturday although I don't expect much.

Tom

Thu, Apr 29, 2010 : 8:28 a.m.

I'll believe it when I see it. AT&T has had horrible service at the football games. Hopefully they'll get their act together for this one. The bad publicity will be much larger for this, even with fewer people. I'd be happy to tweet and post for AnnArbor.com, but I'm not expecting to have any service.

billchase2

Thu, Apr 29, 2010 : 7:43 a.m.

That's fewer cell phone than any UM football game. What's the big deal here?

xmo

Thu, Apr 29, 2010 : 7:38 a.m.

If this is going to be like a football Saturday, will Michigan loose?

jlcmich

Thu, Apr 29, 2010 : 7:37 a.m.

@insidethehall-have to take isse with your "capacity" comment. AT&T has to add cell towers because there are so many people on its network. The reason you may think Sprint has more capacity is because they have far fewer people. Bottom line: you put that many people in one stadium and it's a tall order to have no issues. I say kudos to AT&T for addressing the problem and adding towers!

InsideTheHall

Thu, Apr 29, 2010 : 6:30 a.m.

This will be no different than a football saturday. The cell providers with the best service and capacity in the Big House in order are Sprint, Verizon, AT&T, Metro PCS.